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ADE welcomes industry leaders at TikTok, Spotify, YouTube, Beatport,and TuneCore for Series



The Amsterdam Dance Event (ADE) introduces the new Essential Insider Knowledge

series as part of ADE Pro to offer unparalleled insights into the ever-evolving digital

music landscape for artists and professionals, with the inclusion of top-level minds at

global industry giants TikTok, Spotify, and YouTube, alongside innovative platforms

Beatport and TuneCore. These latest confirmations introduce a hands-on approach to

the ADE Pro experience with insightful strategies to empower growth and success.


Essential Insider Knowledge

Following the recent announcement outlining its first major topics and the Strategies,

Opportunities and Responsibilities framework at this year’s conference, ADE Pro now

introduces the Essential Insider Knowledge series as a core part of its Strategies track.

The series of keynotes and talks will feature the likes of TikTok's Global Head of Music,

Ole Obermann, to share valuable insights and strategies on the global platform. Attendees

will also gain a comprehensive understanding of music business and growing communities

on YouTube with leading figures such as YouTube’s Head of Music Business

Development Mathieu Rousselot and STMPD RCRDS’ Coen Calkhoven. Meanwhile,

top-level leaders at Spotify are set to demystify the platform's vast opportunities and provide

hands-on tools to empower artists and music professionals alike.



In addition, professionals can also delve into the realms of electronic music distribution and

production with Beatport's Senior Vice President of Creator Services, Helen Sartory,

who will share her insights on the platform’s role in amplifying music for both producers and

DJs. Furthermore, Andreea Gleeson, CEO of TuneCore, will discuss the interplay between

music creation and AI in the platform’s future. Under Gleeson's leadership, TuneCore has

earned accolades such as Fast Company's third most innovative music company, and this

keynote delves into the platform’s innovative approach to music creation and distribution.


Attend ADE Pro 2023

The ADE Pro Pass grants access to the full conference program, alongside networking

events, the ADE Festival program and more. Tickets are available through ADE’s website.


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The Amsterdam Dance Event Foundation is a not-for-profit organization dedicated to

nurturing electronic music, its culture and its industry worldwide. The organization devotes

itself to stimulating development, innovation and talent, gathering the global industry and

laying a foundation for future generations.


About ADE Pro Conference


ADE Pro is the ultimate annual business gathering for the global electronic music industry.

The three-day conference for music industry professionals runs from Wednesday through

Saturday and features dedicated programming covering subjects from marketing, publishing

and bookings to sustainability, social change and mental health. The additional networking

opportunities with fellow ADE delegates and industry leaders provide an ideal and global

basis for deal making and career advancement.


About ADE


The Amsterdam Dance Event (ADE), an initiative of Buma, has grown into the world’s

largest and most influential club-based festival and conference for electronic music. The

event continues to grow and develop each year, with last year’s edition featuring over 2,500

artists and 600 speakers in almost 200 venues. The five-day event attracts visitors from over

146 countries and features every conceivable aspect of electronic music culture, with

dedicated conference programming, an extensive arts & culture program, live music and

DJ/artist performances, all spread across the city of Amsterdam.


ADE – Electronic Music Gathers Here

The Amsterdam Dance Event is organized by The Amsterdam Dance Event Foundation.

Founding partner: Buma

Principal partners: Heineken 0.0 | Desperados

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